ELIXIA Holding AS is a leading Nordic fitness club operator. The majority owner of ELIXIA is Altor. ELIXIA is the leading fitness chain in Norway and Finland with a total of 185 000 members. The company entered the Norwegian market in 2000 via the acquisition of the Frisk and Colosseum fitness chains with a total of 8 clubs.
The ELIXIA brand was launched in 2001 and the current CEO Erik Frydenberg were appointed as head of ELIXIA in 2002. After a successful development in the Norwegian business, management also took responsibility for the Finnish operations in 2004, which at the time was run as a separate unit. At the time of their appointment, the Norwegian and Finnish operations were running with significant losses, but the business turned profitable in 2004.
Following the successful turnaround with a strong performance in an essentially unchanged club portfolio, management has grown the business by opening or acquiring new clubs in order to take advantage of the opportunities in the Nordic fitness market. In 2007 ELIXIA acquired the fitness chain Sport Club Stavanger AS and took over 7 new clubs in Stavanger and Bergen.
As of now in 2011 ELIXIA operates, and fully owns, 43 clubs in Norway and 11 in Finland and 4 in Sweden.